SWOT analysis of Nike Company Essay Example | Topics and Well Written Essays - 750 words - 2

SWOT analysis of Nike Company - Essay Example The Nike Corporation traces its origin back to early 1964 through the noble efforts of the then Bill Bowerman and Phil Knight (Richard 4). The Nike Corporation began as â€Å"Blue Ribbon Sports† and later developed for fourteen years before becoming the modern day â€Å"Nike Inc.† The name â€Å"Nike† was derived from the Greek word â€Å"Nikn† meaning the Greek’s goddess of victory. Through its own brand, The Nike Corporation markets its products in association with Nike Golf as well as Nike Pro (Deanne 11). As one of the five hundred companies that are headquartered in the Oregon State, the Nike corporation ranks as the leading brand with the highest value among the sports businesses (Richard 5). Being one of the sources of the market to the labor industry, the Nike Corporation registered one of the highest numbers of employees by recruiting more than 44000 personnel as servants (Deanne 24). The step in the field of employment moved The Nike Corporation miles in the satisfaction of their dreams for the provision of inspiration to the athletes and the public in general. The Nike Corporation has a mission statement which is, â€Å"To bring inspiration and innovation to every athlete in the world.† Alongside the full realization of the mission statement, The Nike Corporation has also recorded some of the greatest profits as a business firm (Richard 7). For instance, within the fiscal year 2012, The Nike Corporation registered excess revenue of US$24.1 billion as at the end of May (Deanne 14). Furthermore, the brand itself is valued at US$10.7 billion hence ranks the best brand among all other sporting business. In the environmental stewardship, The Nike Corporation holds one of the best records as regards its performance in the environmental conservation policies of the state (Deanne 16). This fact is provided from the rese4arch activities conducted by an environmental conservation body  in England based on their Nike Grind program that greatly promotes environmental stewardship. In addition to the Nike Grind, The Nike Corporation has also launched more of such programs that aim at environmental conservation such as Nike’s Reuse-A-shoe program (Richard 9).