Evalution essay Example | Topics and Well Written Essays - 1000 words

Evalution - Essay Example A good painting draws the attention of people by providing them with a new sense of imagination. A good artistic work is able to evoke emotions in those who view it. The world consists of many colors, which are combined with the humans’ relationships by the artists to create a beautiful piece of art. There exist such names in the history of arts whose works prove to be a source of inspiration for all of us. One such name is Leonardo Da Vinci, an Italian painter and engineer, who lived during the time of early renaissance. Da Vinci created many masterpieces of arts throughout his life. He was mainly known for his paintings. Some of the most outstanding works by Da Vinci include The Last Supper, Vitruvian Man, Annuciation, Ginevra de Benci, and Mona Lisa. In this paper, we will describe Mona Lisa in detail, which is one of the most renowned works by Da Vinci. The portrait of Mona Lisa is an oil painting drawn on wood. Da Vinci created this portrait in the 16th century. Mona Lisa is one of the most famous paintings of all times. Mona Lisa holds all qualities of a remarkable painting. These qualities include attractiveness, meaning, skills, uniqueness, and fulfilled intent. These qualities make a painting better understood by the people. It is one of the distinguishing qualities of this portrait that everyone praises it without having much information about this portrait. If we talk about the most important criterion that is used to judge a painting, we can say that it is beauty or attractiveness of a painting that makes it attract a large number of people towards it. Beauty of a painting reflects the mind of the painter. A painter reflects the beauty of his mind on a sheet of paper, which is then admired by the public. A painter communicates his thoughts to the public in the form of a beautiful painting. Mona Lisa’s fame is evident from the fact that every year

CELEBRITY ENDORSEMENT (MARKETING) Essay Example | Topics and Well Written Essays - 12000 words

CELEBRITY ENDORSEMENT (MARKETING) - Essay Example Following by that, different theories regarding communication and how celebrities play an important role in framing communication strategies has been clarified. Then four types of celebrity endorsement modes have been explicated in order to understand how different celebrities are associated with different products or services. After that this chapter moves out to understand the major part of literature review i.e. four-variable models which are 1] Source credibility model, 2] Source attractiveness model, 3] Product match up model and 4] Meaning transfer model. Finally, this chapter ends with benefits of using celebrities and the risks attached with celebrity endorsement. Furthermore, research objectives have been drafted at the end of the section. Celebrity endorsement is one of the most popular strategies for marketing communication and advertisers. Customers see advertisements containing celebrities everyday whether they are at home or outside with their friends and family. Varieties of celebrities’ options are available to advertisers today through which companies can decide on celebrities on the basis of their product, target audience, popularity of celebrity and others. For instance, sports product companies like Nike and Adidas approach present celebrities of the popular sports of their target market audience. The choices are not just limited to sports stars of particular sport like baseball, basketball or cricket, but national or international player choices are also available to them. These celebrities are usually paid high sign up amounts and their contract with the endorsing brand has a specific validity period. Celebrities usually earn from their profession, but they can also earn the sign up amount for any endorsement which is usually higher than their average earning for the same time period. According to Forbes.com (2007), in the list of Celebrity 100 the first five celebrities Oprah Winfrey, Tiger Woods, Madonna, Rolling Stones and Brad Pitt